Each Forevermark diamond has been evaluated beyond the standard 4Cs and individually selected to meet our stringent standards of beauty, rarity and responsible sourcing.
The Forevermark Black Label Collection offers diamonds that meet all these criteria and go even further, achieving unrivalled sparkle in every cut, not just for round diamonds but for fancy shape diamonds as well.
As the worlds leading diamond experts, the De Beers Group of companies has spent the past two decades studying how light travels within a diamond, based on its cut and polish, facet alignment, and shape. As a result, De Beers has been able to develop their own proprietary technology to maximize the brilliance of a diamond and establish their own Black Label standards that achieve unmatched brilliance, fire and scintillation in a diamond.
Black Label diamonds exhibit perfect symmetry and proportions and perfectly aligned facets, enabling the diamond to deliver stunning optical performance and beauty, valued by all who see it. Imagine if one were to draw a line precisely down the middle of the diamond and fold it over onto itself. One half should be the perfect mirror image of the other. That is what we have achieved through our technological advancements and the full understanding of how perfect symmetry provides superior brilliance, fire and scintillation.
Each Forevermark diamond undergoes a journey of rigorous selection. This is why less than 1% percent of the world’s diamonds are worthy of the Forevermark inscription. The unique inscription is an assurance that every Forevermark diamond meets our exceptional standards of beauty, rarity and responsible sourcing. Only a Forevermark diamond can live up to the promise of forever.